Website Design & Development

For start ups, sole traders and companies

Website design & development

Your company website has an important job to do: attract your target audience, provide relevant information, give a good customer experience, and encourage visitors to either get in touch, or buy.

Additionally, your website needs to display properly on mobile devices, and track your visits and conversions so that you know which marketing methods and channels are driving your sales.

As a commercially-minded digital marketing agency, we build our websites to include all the major elements that we know make a successful website: one that generates business.

Content first

The majority of websites are designed first with the content added, almost as an afterthought, at the end. We approach our websites differently: we define the content first and wrap the website around it. This results in a site that engages with your users and encourages conversions whether that’s an enquiry, booking or purchase.

On-page SEO

We on-page optimise websites as we build them which results in a better-performing website and saves you retrospective costs further down the line. Standard on-page SEO such as meta titles and descriptions, image optimisation and good content structure is simply good practice.

Websites we provide

Most businesses just need a brochure website which can be one- or multi-page. We also build eCommerce websites and have custom-built websites for recruitment, fitness, charity, beauty, food, photography and home care. We take great care to ensure our sites are responsive – working seamlessly across various screen sizes and devices.

Who we work with

We’ve worked with one-man-bands, start ups and SMEs offering value for your budget and our best advice to get the most return on your investment. We’ve worked alongside some of our clients for years, adapting their website and marketing as they grow. If you want an agency that’s in it for the long haul, you’re in the right place.

In the right hands, your website has the potential to transform your business. We’ve helped one client increase turnover by almost 800% in one year, just by building a great site. Get in touch to see what we can do for your business.

Elements of a successful website

Depending on your business needs and budget, we can integrate the following and more into your website prior to launch, giving your business the best chance of online success:

Great content

Well-written content that tells your visitors how your product or service will be of value to them is the most important element of your website. We can help you define your main message and USPs, and ensure that your website content is engaging, relevant and encourages your website visitors to buy.

On page SEO

On page search engine optimisation (SEO) will help search engines index your content properly and subsequently increase your rankings making your website content easier to find. On a basic level, SEO is simply good website development practice.

Responsive

A responsive website adjusts to the screen it’s being viewed on and considers usability on different devices. With around 60% of internet browsing being done on a mobile device, and Google ranking mobile-friendly sites more favourably, all websites these days should be responsive. A non-responsive website could affect your conversion rates and lose you business.

Social media integration

Integrating social media into your website can enable easier sharing and saving of content, promote engagement, display content such as tweets and images, and also grow your audience by linking to your profiles to let people easily follow your business.

Content management

We use the WordPress platform for all our website development which means that you can easily change content and add new such as new pages or blog posts. Alternatively, you can trust us to look after all your website amends, maintenance, and blogging if you prefer. Just ask us for more details.

Clear calls to action

Your website will have at least one goal: to gain enquiries, bookings or purchases of a product or service. We’ll ensure your calls to action are clear and promoted well, and include custom contact forms where appropriate to get the right information from your customers.

Google Analytics

See how many visitors you’re attracting, where they’ve come from, demographic data, and a host of other information by adding Google Analytics to your website. Understanding your audience helps you improve your website further, and also know which marketing methods and channels are the most profitable.

Conversion tracking

Conversion tracking tells you exactly where your customers came from before completing your website contact form or making a sale: essential to understand what marketing and channels are driving your leads and sales. (Phone call tracking can also be provided as a separate service.)

How we work

The best results come from a collaborative effort, and we’ll work with you to make sure your website effectively communicates your brand, and is an effective tool in your marketing arsenal. You know your business and industry, and we know ours, so we’ll combine your knowledge with our expertise to create a website that you can be proud of and does the job it’s supposed to.

Our client relationships are honest and open: communication is key. Throughout the design and development process we’ll be in regular contact, making sure you’re happy, and ensuring that we keep your project running smoothly and delivered on schedule.

Related services

Once live, you might want to talk to us about how to make the most of your awesome new website. Whether you’d like a PPC campaign to drive targeted traffic to your site, or just peace of mind knowing that your website is being updated and maintained, we can help drive more traffic and continually improve your site to increase your conversion rates to maximise your return on investment.

Search Engine Optimisation (SEO) – continual improvement of your site to increaes rankings, rank for an increasing number of search terms, and increase click through rates. Find out more →

Conversion rate optimisation (CRO) – getting more customers from the same amount of traffic.

Pay per click (PPC) – paid advertising such as paid search e.g. Google Adwords, and social media marketing e.g. Facebook.

Let’s work together

If we sound like the kind of agency you’d like to work with, and you’d like a quote for your new website, drop us a message below to get the ball rolling.

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Website Design & Development