Search Engine Optimisation

Natural, organic goodness

Search Engine Optimisation that promotes business growth

Search engine optimisation improves the visibility of your website, and business, in the organic (natural) search results, increasing website traffic. More traffic = more potential customers.

Presence in the organic search results is earned and although it takes work to get there the results pay dividends. Achieving a high-ranking status in the likes of Google isn’t just about rankings and backlinks anymore: it’s about being relevant, providing a positive experience, and giving your visitors what they’re looking for and more.

Do you need SEO?

Where you rank matters. A lot. Around 72% of searches result in a page one click, with 67% being attributed to the top 5 positions. Pages 2 and 3 hardly get a look in at less than 6%. If your website isn’t ranking well for keywords that represent your products and services, you’re missing out.

Beyond the traffic

More traffic is great, but what we really want is more paying customers. We use conversion tracking to measure the real success of your campaigns and combine this with analytics data to improve your on page conversion rates increasing the amount of business you get from the same traffic.

Good, effective SEO takes work, time and patience, but the results pay dividends. We’ve got a proven track record of achieving page one and #1 positions on a local and national level, and we can do the same for your business.

Our SEO process

Strategy & Planning

We start every project by evaluating where you are now and establishing where you want to be. Within the constraints of budget, time frame and competition, we’ll devise a strategy to achieve your goals and a plan to implement it. As opportunities arise, we can adapt your strategy to jump on opportunities and new ideas.

Consultancy

Many businesses are small fish in a big pond, and finding a way to stand out can be difficult. We help clients look at their business from different perspectives, to identify niche markets and opportunities to exploit. We also help businesses find their key marketing messages, and identify what makes them stand out above their competitors.

Content Creation & Copywriting

Writing your own content is hard. We know. When you’re so close to your own business, it’s difficult to see it from a customer’s point of view. We work with you to create content that effectively promotes your services or products to engage with your visitors and encourage them to buy.

On-page SEO

Great content still needs to be optimised to have the most effect. We’ll look after elements such as headings, breadcrumbs, internal links and images through to carefully-written page titles and meta descriptions that encourage clicks through to your site.

Off-page SEO

We’ll make sure that your website is in good health, looking after dead links, redundant pages, duplicate content and other issues that could harm your rankings. We’ll also use others methods to promote your website’s visibility online.

Analysis & Measurement

We use data from sources such as Google Analytics, Webmaster Tools and specialist paid software to identify areas of opportunity, measure progress, and continually improve your SEO campaign.

How we work

Successful digital marketing campaigns are a collaborative effort. No one knows your business better than you, so we’ll combine your knowledge with our expertise to devise strategies that increase your organic traffic for relevant keywords that will bring in more business.

Our customer relationships are open and honest: communication is key. In addition to continuous feedback and regular progress reporting, we track our campaigns and work done using project management software that you’ll have access to and therefore always be in the loop.

Related services

Effective digital marketing campaigns use various techniques to improve each stage of customer acquisition. SEO plays very nicely with our other services that are all offered in house, mainly:

Conversion rate optimisation (CRO) – getting more customers without increasing traffic.

Pay per click (PPC) – paid advertising such as paid search e.g. Adwords, and social media marketing e.g. Facebook.

Website development – having a user-friendly, responsive website will assist your SEO efforts.

Ok, what’s the next step?

If you’d us to look after your search engine optimisation, send us a message below to get the ball rolling:

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Search Engine Optimisation