Social Media Management

Good, effective social media marketing, allows you to form a relationship with your customers. Like any relationship, it requires time, effort, patience and constant nurturing to get the most positive impact.

Social media is becoming increasingly prevalent, especially in business. To sustain a profile in the public eye and maintain visibility in your market, social media marketing campaigns are integral to your business. Without the correct level of skill, care and attention they can appear clumsy, unprofessional and at worst jeopardise a business’ reputation. But when successfully nurtured and maintained, a social media campaign can be the key to brand awareness and growth.

Many businesses simply don’t have the time to manage their social media accounts which is where we can help and take all or some of it out of your hands.

Do you need Social Media Marketing?

74% of consumers rely on the use of social media to make a decision before converting, while over 55% of people use social media to recommend other companies or products. In a rapidly changing world, social media marketing is an integral way to not get left behind.

More than just Snapchat filters

Social media is incredible with the creativity it allows us to communicate with others. But it doesn’t have to be all Snapchat filters. Just finding the right voice and aiming at the right group of people can give your brand the identity and personality it needs to be heard.

We pride ourselves on our ability to intuitively find the voice for your business that your customers want to hear. We’re creative in our strategies and aren’t afraid to be bold in creating the right personality for you.

Our Social Media Management process

Strategy & Planning

We start every project by evaluating where you are now and establishing where you want to be. We’ll identify the best voice and persona for your brand to take online, intuitively working with the end user in mind. Discussing long term, the goals and outcomes you wish to achieve through your social media strategies, together we will devise a timeline for work to be done.

Consultancy

Like other communication, we need to make sure you’re addressing the relevant customers so we’ll work with you to discuss the best platforms for your voice to be heard on. We can either set up completely new accounts and manage from scratch, or we can take over whichever accounts you may already have depending on your needs. We’ll also discuss the best personality and persona style to adopt across each of these

Content Creation

Once a voice and platforms have been identified, we will work with you on the content you wish to communicate to your consumers. Whether it’s text, image or video we will advise what’s best and work with you on the content to make the best possible impact.

Account management

It’s not all posting pretty pictures. Account management and customer engagement is crucial. If required, we can liaise with customers on your behalf, responding to comments or messages maintaining the persona created. We can also ensure appropriate and influential accounts are being followed, and any troublesome accounts are dealt with.

Graphics Creation

Images are key in making an impact on social media. We can work alongside you to optimise your imagery; ensuring your pictures are fit for purpose, tailored to size for each platform and feature the appropriate branding if desired.

Analysis & Measurement

We use data from sources such as Google Analytics and specialist software to identify areas of opportunity, measure progress, and continually improve your social media campaigns.

How we work

Successful digital marketing campaigns are a collaborative effort. No one knows your business better than you, so we’ll combine your knowledge with our expertise to devise strategies that give create an accurate portrayal of your business to the right people.

Our customer relationships are open and honest: communication is key. In addition to continuous feedback and regular progress reporting, we track our campaigns and work done using project management software that you’ll have access to and therefore always be in the loop.

Related services

Effective digital marketing campaigns use various techniques to improve each stage of customer acquisition. We also offer the following services in house:

Conversion rate optimisation (CRO) – getting more customers without increasing traffic.

Pay per click (PPC) – paid advertising such as paid search e.g. Adwords, and social media marketing e.g. Facebook.

Website development – having a user-friendly, responsive website will assist your SEO efforts.

Ok, what’s the next step?

If you’d us to help with your social media, send us a message below to get the ball rolling:

[contact-form-7 id=”356″ html_class=”default”]

Social Media Management