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SEO Agency Wirral - Search Engine Optimisation - Keen Digital Marketing
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SEO Agency Wirral

Helping Wirral businesses grow via SEO

We’re an SEO agency based on the Wirral and we love to work with local businesses and helping the area grow. We can help you gain more traffic on a local or national basis that lead to increased sales.

Search engine optimisation (SEO) works to drive more traffic to your website from organic (natural) search from people looking for the services or products that you offer. Your rankings aren’t just about keywords and backlinks: it’s becoming more and more about customer experience and satisfaction.

Therefore, your SEO efforts must ensure that the content you’re driving traffic to is high quality, relevant, comprehensive, and ultimately converts. If your website visitors are bouncing or don’t stick around for long, you won’t achieve the high rankings or sales you seek.

Why do you need SEO?

With around 72% of searches resulting in a page one click, of which 67% is attributed to the top 5 positions, where you rank matters. A lot. Pages 2 and 3 hardly get a look in at less than 6%. Therefore, if your website isn’t ranking for any search terms on page one, you’re missing out on a huge source of traffic and potential business.

SEO is about more than traffic

More traffic is great, but what you really want is more paying customers. We measure and analyse our campaigns continually, always making improvements, to extend your reach, and convert more of your website traffic. Our campaigns are commercially-focussed and concentrate on providing an increasing return on your investment.

Good, effective SEO takes work, time and patience, but the results are worth it. We’ve got a proven track record of achieving page one and #1 positions on a local and national level, and we can do the same for your business.

SEO agency, Wirral

Our SEO process

Strategy & Planning

We begin every project by evaluating where you are now and defining where you want to be. Considering your budget, time frame and competition, we’ll devise a strategy to help you achieve your goals and a plan to implement it. As opportunities present themselves, we can adapt your strategy to incorporate them and new ideas that will continue to be generated.

Consultancy

Many businesses are small fish in a big pond, and finding a way to stand out can be difficult. We help clients look at their business from different angles and identify opportunities and niche markets to take advantage of. We also help businesses define their key marketing messages and USPs, and identify what makes you stand out above your competitors.

Content Creation & Copywriting

Writing your own content is hard work. We know. Content also needs to be written in a specific way to work on a website and be search engine optimised. We will work with you to create content that effectively promotes your services or products, engages with your visitors and encourages them to get in touch or buy.

On-page SEO

Great content still needs to be strutured and laid out effectively and search engine optimised to have the most impact. We’ll look after elements such as headings, breadcrumbs, internal links, graphics and images, through to carefully-written page titles and meta descriptions that encourage clicks through to your site.

Off-page SEO

We can make sure that your website is in good health, attending to dead links, redundant pages, duplicate content and other issues that could impede your rankings. We’ll also use others methods to promote your website’s visibility online, including assistance with social media.

Analysis & Measurement

We use data from various sources such as Google Analytics, Webmaster Tools and specialist paid software to measure progress, identify areas of opportunity, and continually improve your SEO campaign.

How we work

The most successful digital marketing campaigns are a collaborative effort. No one knows your business better than you do, so we’ll fuse your knowledge with our expertise to create strategies that will increase your organic traffic for relevant keywords that will bring in more business.

Our client relationships are open and honest: communication is key. In addition to continuous feedback and regular progress updates, we log everything we do using project management software that you’ll have access to and therefore always feel informed.

Related services

Effective campaigns use a combination of digital marketing techniques to improve each stage of customer acquisition. SEO plays very nicely with our other services, mainly:

Conversion rate optimisation (CRO) – getting more customers from the same amount of traffic.

Pay per click (PPC) – paid advertising such as paid search e.g. Google Adwords, and social media marketing e.g. Facebook.

Website development – a reponsive, user-friendly website will boost your SEO efforts for better results. Find out more →

Ok, what’s the next step?

If you’d us to look after your search engine optimisation, send us a message below to get the ball rolling:

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