Wirral Gourmet

Outside Caterers

The Brief

Wirral Gourmet is an outside catering business based on the Wirral who pride themselves on using local ingredients, and making practically everything by hand, in house.

As a relatively new business in May 2013 when we first met, Wirral Gourmet wanted to increase their levels of enquiries and branch out into new services.

Photography courtesy of Bhavna Barrett.

Wirral Gourmet website

What we did

We moved the existing website onto the WordPress platform and worked together to vastly increase their website content which we added to the site, search engine optimising as we went.

The resulting website was pushed out via social media and has been added to over time to make Wirral Gourmet a dominant presence in the search engine results for most catering services in the local area.

The result

Organic traffic increased by over 1,000% in less than 12 months, and enquiries increased to a level that allowed Wirral Gourmet to double their kitchen space, purchase high-end equipment, employ more staff, and more recently acquire an equipment hire company to further add value for their customers.

Organic traffic accounts for 65% of Wirral Gourmet’s website¬†visits of which only 8% are brand enquiries.

At Wirral Gourmet we owe a lot to the excellent work carried out by Keen. They are so much more than a digital marketing company. They really dug under the surface of the business and spent a lot of time understanding what we needed to achieve. They currently work along side us and really help take our marketing to a whole new level, reaching out to more and more customers. We will continue to use Keen for years to come, as their commitment to our business has been exemplary, and with their support we feel able to achieve our goals. We cannot recommend them highly enough.

Rob Lawson

Director, Wirral Gourmet